Iwona Usakiewicz
Iwona Usakiewicz / Art Director

BMW Connected

BMW Connected

COPY
Joe Ferraro

DIRECTION
Iwona Usakiewicz
Aaron Cheng
Doh Lee

Balancing work and personal life is hard, often causing people to be late for life's important moments. BMW Connected app is a digital assitant that helps drivers Get to What Matters.

 
 

Outdoor

Like the print ads, the outdoor billboard uses its environment to emphasize the message.

 
 

NFL  •  BMW  •  Carhartt  •  J. R. Watkins  •  Sweden  •  Dyson  •  Overcast  •  9/11 Memorial  •  Lego