J. R. Watkins
DIRECTION & COPY
J. R. Watkins has been making organic, biodegradable products before it was trendy. The company needs to communicate to consumers that they have been making quality products for over a century. That their mission is pure purpose.
J. R. Watkins doesn't pay for the prime shelf space so we decided to own the space we have.
To introduce the product we went where the audience likes to shop the most, the a farmers' market. There we can give out free paper bags that reinforce the idea that our products are organic and don't contain harmful ingredients.