Iwona Usakiewicz
Iwona Usakiewicz / Art Director

NFL

To engage fans and introduce new generations to football the NFL asked us to reimagine NFL team identities, create graphics inspired by the teams’ logos and fan cultures. Our approach was to abstract and deconstruction each team's logo which resulted in organic patterns that amplify the visual dynamics embedded within the original NFL logo designs.

NFL

DESIGN
Iwona Usakiewicz
Wing-Sze Ho
Arpi Dayian
Eunsu Yu

To engage fans and introduce new generations to football the NFL asked us to reimagine NFL team identities. Our approach was to deconstruct each team's logo to create organic patterns that amplify the visual dynamics, spirit and energy embedded within the original NFL design.

Press Release
WWD Article

HOW Magazine
Vogue Magazine

FIRST PLACE WINNER
NFL x FIT Competition

 

Exhibit

We celebrated the launch of our merchandise at the Museum of Art and Design, joined by guests like Fashion Designer Cynthia Rowley.
BELLA New York
 

"These aren’t the stodgy logos or graphics your Grandpa wore"
 
– Steff Yotka, Vogue

 

AVAILABLE AT
NFLShop.com/FIT

 
NFLFIT125.jpg

NFL  •  BMW  •  Carhartt  •  J. R. Watkins  •  Sweden  •  Dyson  •  Overcast  •  9/11 Memorial  •  Lego