ADIDAS

Impossible is Nothing

The next generation sees possibilities in sport beyond a single moment, score, or game. They see it everywhere: on and off the field. From kickoff to the final whistle, from stadiums to the oceans, from cities to the favelas, and more. This is a love letter to all sports, showcasing our optimism for seeing all that sport has to offer us as a whole. As we take the next step in the “Impossible is Nothing” story, we want to inspire people to see and pursue their own possibilities in sport—beyond the expected.

Out of home across the globe