ADIDAS
Impossible is Nothing
The next generation sees possibilities in sport beyond a single moment, score, or game. They see it everywhere: on and off the field. From kickoff to the final whistle, from stadiums to the oceans, from cities to the favelas, and more. This is a love letter to all sports, showcasing our optimism for seeing all that sport has to offer us as a whole. As we take the next step in the “Impossible is Nothing” story, we want to inspire people to see and pursue their own possibilities in sport—beyond the expected.