OnePlus 7
A Better Phone | Phase 1
OnePlus, the famous flagship killer of Europe and Asia, finally arrives in the US with the OnePlus 7. Unlike their competitors, OnePlus is ruthless about what to include and exclude in their phones. While the category is distracted chasing novelty, they simply focus on making a better phone. So we applied the same no nonsense approach to our design and marketing.
We got technical without the technical jargon…
and sparked the curiosity of savvy consumers.
“OnePlus 7 Pro Newspaper Ad Confirms There Won’t Be A Notch, Teases Pop-Up Selfie Camera”
—9 TO 5 GOOGLE
“OnePlus Goes Old School To Promote New Phone”
—THURROTT
“OnePlus 7 Pro Newspaper Ad Confirms 'No Notch,' Teases Other Features”
—PHONE ARENA
